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WhatsApp Pricing
Simplified pricing for all WhatsApp conversations
WhatsApp Conversations
*Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.
Meta Conversation Types
Meta categorizes templates as either utility, marketing, or authentication, depending on message content.
Note: Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.Visit Meta’s website for more information
Our volume-based discounts offer significant savings
Frequently Asked Questions
When does a WhatsApp conversation begin?
Conversations are opened when you send a message to a customer under the following conditions.
Marketing, Utility, and Authentication Conversations
When you send an approved marketing, utility, or authentication template to a customer, we check if an open conversation matching the template's category already exists between you and the customer. If one exists, no new conversation is opened. If one does not exist, a new conversation of that category is opened, lasting 24 hours.
For example:
Hour 0: You send a targeted promotion (marketing template message) to a customer. No open marketing conversation exists between you and the customer, so a marketing conversation lasting 24 hours is opened.
Hour 4: The customer completes an order on your site, so you send them an order confirmation (utility template message). No open utility conversation exists between you and the customer, so a utility conversation lasting 24 hours is opened.
Hour 10: You send a shipment confirmation (utility template message) to the customer. An open utility conversation already exists between you and the customer, so a new utility conversation is not opened.
To learn more about template categories and how to choose an appropriate category when creating templates, see Meta’s Template Categorization.
What makes Plivo's pricing model uniquely beneficial for businesses?
Our model is designed for transparency and ease, eliminating per-message fees and offering a single rate for any conversation type.
Can businesses be billed in currencies other than USD or INR with Plivo?
Currently, Plivo supports billing only in USD and INR to cater to global clients efficiently.
Does Plivo offer different rates for different types of WhatsApp conversations?
Plivo champions simplicity and transparency by offering a unified rate for all conversation types. This policy ensures businesses can engage in various conversations without worrying about fluctuating costs.
Does Plivo charge extra for sending multimedia messages within WhatsApp conversations?
No. Plivo supports multimedia messaging within WhatsApp conversations, allowing for a richer, more engaging customer experience without additional costs