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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
Based on the information that you provided, a self-service account seems like the right fit for your business. Use the links below to get started:
If you’d like to discuss a committed spend agreement, please provide us a bit more information by filling out this form.
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WhatsApp Business
API Pricing

Streamlined Pricing: Meta's Fee + One Simple Plivo Fee

Meta Fee

Meta charges a fee per conversation at rates that depend on the type of conversation.

Plivo Platform Fee

$0.00080
conversation

Pay per conversation, not per message.

*One fee for any conversation, anywhere, with no extra charge for media messages.

Our volume-based discounts offer significant savings

Grid

Conversational Messaging, Reinvented

Simplified Pricing

One price for all types of customer conversations.

Crystal-clear billing

Forget per-message pricing. Embrace predictability.

Tailored billing options

Choose USD or INR for seamless transactions.

What our customers say about us?

“Plivo's queuing system was a huge selling point. With fewer worries about rate limits and batch sizes, our developers face less burden. If we need to send 50,000 messages, we simply send them all—Plivo handles the rest, delivering without us worrying about the process.”

Jacob Martine
Project Manager, Deckers Brands

“Deliverability increased by 9% over our previous provider, proving Plivo's network is top-notch. Plivo is more economically viable, with a reliable network saving us wasted costs. Responsive support: The team goes out of their way to solve even very technical questions.”

Danish Midha
Lead Procurement Specialist, Jungleworks

“Our developers engaged with Plivo's technical team, reviewed documentation, and compared providers—concluding Plivo met all our needs. Things have been smoother with them. Even as a low-volume user, they treat us as essential, which really matters to us.”

Dave Kurzman
Chief Operations Officer, Magna Legal Services

“Using Plivo and using SMS gives customers an easy way to communicate with us. If anything goes wrong we'd have thousands of people standing in a parking lot trying to pay, so it's mission-critical for us. We're very happy with Plivo. The price is better too.”

Patrick Ryan
Vice President of Innovation, LAZ Parking
FAQs

Frequently Asked Questions

What is a ‘conversation’ in the context of Plivo's WhatsApp Business API, and how is it defined?

A ‘conversation’ is defined according to Meta's guidelines. For the precise definition and more details, please refer to Meta's documentation.

What makes Plivo's pricing model uniquely beneficial for businesses?

Our model is designed for transparency and ease, eliminating per-message fees and offering a single rate for any conversation type.

Can businesses be billed in currencies other than USD or INR with Plivo?

Currently, Plivo supports billing only in USD and INR to cater to global clients efficiently.

What are Meta’s fees?

Meta’s fees are charges imposed by Meta for using the WhatsApp Business API, applicable to all providers. The Meta conversation-based pricing fee varies by use case and is charged in 24-hour increments that start when the first message from a business is delivered.

Does Plivo offer different rates for different types of WhatsApp conversations?

Plivo champions simplicity and transparency by offering a unified rate for all conversation types. This policy ensures businesses can engage in various conversations without worrying about fluctuating costs.

How can businesses access Plivo's volume-based discounts?

Our volume discounts are crafted to support businesses as they scale. Discuss your needs with our team so that we can tailor a pricing plan that optimizes your ROI.

Does Plivo charge extra for sending multimedia messages within WhatsApp conversations?

No. Plivo supports multimedia messaging within WhatsApp conversations, allowing for a richer, more engaging customer experience without additional costs.