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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

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Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
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Number Masking Keeps User Data Safe

Anonymize communication between two parties to safeguard personal phone numbers from being shared.

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Safeguard user information — Connect users with partners like drivers, delivery agents, sellers, technicians, contractors, and other service providers without revealing their phone numbers.

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Prevent platform leakage — Ensure all transactions, interactions, and engagements remain within your platform.

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Uphold brand reputation — Maintain user trust and foster a positive brand image by ensuring your users’ privacy and safety.

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number-masking

Why Plivo for call masking?

We build reliability into our platform

Quick to implement

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Accelerate go-to-market time with an off-the-shelf, packaged API solution.

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Implement within a day with a simple process.

Cost-effective

Cost-effective

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Pay a fixed per-session rate and eliminate additional costs based on call duration or number rental.

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Save on resources required for in-house development.

We’re not satisfied until you’re successful

Feature rich

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Robust logic facilitates two-way calling and phone number reuse.

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Best-in-class infrastructure ensures high call quality and minimal call drops.

Benefits of Plivo's Number Masking API

Protect user data

and privacy, enabling customers to freely interact with vendors.

Empower agents

to communicate directly with users without revealing their personal phone numbers.

Prevent platform leakage

and off-platform transactions between users and vendors.

Fast-track transactions

between buyers and sellers, connecting them without compromising security and privacy.

How Plivo’s Number Masking API works

  1. Purchase a number on the Plivo console.

  2. Complete a single API integration

That’s it! You’ve successfully implemented number masking.

Robust feature set allows number masking users to:

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Audit calls - record calls for analysis, audits, and quality assurance.

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Avoid unanswered calls - redirect inbound calls and manage call flows.

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Personalize user experience - play prerecorded voice files in regional languages.

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Customize call settings - configure your preferred call flow parameters. testing

Phone Number Masking API Solution | Plivo

A real-world number masking use case

Jungleworks uses Plivo’s number masking feature to conceal real phone numbers, which means that delivery drivers and customers can communicate safely without compromising their privacy.

Number masking case study

Plivo is enterprise grade

Plivo is the best enterprise-grade alternative to Twilio
Tens of billions of API events

Tens of billions of API events

220+ countries

220+ countries

Premium 24-hour support

Premium 24-hour support

Comprehensive documentation

Comprehensive documentation

7 global points of presence

7 global points of presence

Billions of voice calls and messages

Billions of voice calls and messages

99.99% uptime SLAs available

99.99% uptime SLAs available

FAQs on call masking solution

What is number masking?

Number masking anonymizes communication between two parties in a voice call by sending calls through an intermediate phone number that acts as a proxy between the two parties. Consider a consumer communicating with a ride-hailing service driver through an app: The customer taps a button to call a proxy phone number, and the proxy instantly and automatically connects to the worker’s number. Neither party can see the other party’s real phone number.

How does number masking work?

With number masking, your customer dials a proxy phone number, and the proxy instantly and automatically connects to your worker’s number. The same process can work in the opposite direction if a worker wants to contact a customer, and number masking works equally well for text messaging. Plivo acts as the proxy when your application uses Plivo’s SMS or Voice API.

What kinds of businesses benefit from number masking?

  • Grocery delivery firms like Instacart and Fresh Direct in North America and Bigbasket and Swiggy in India
  • Package delivery vendors, including global names like UPS, FedEx, and DHL, and local services such as Delhivery and Dunzo in India
  • Ride-hailing apps, including global names like Uber and Bolt, and local services such as Lyft in North America and Ola in India
  • Takeout food delivery apps, including global names like DoorDash, Uber Eats, Grubhub, and Deliveroo, and regional apps such as Eatigo in Asia and Foodora in Scandinavia

Ready to get started with number masking?

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