SMS API Pricing

Competitive pay-as-you-go SMS pricing with add-on features included. Volume discounts as you scale.

SMS Text Messages

*Additional carrier surcharge fees applies to all inbound and outbound SMS usage rates. View carrier surcharge fee.

*All customers are eligible for the international rate by default. Customers that have registered on a DLT platform are eligible for the lower domestic rate.

*Domestic rate is inclusive of DLT fees

Route Type
To send SMS (Outbound)
To receive SMS (Inbound)
Local Calls
Regular
$0.0055/sms
View all networks
Regular
$0.0055/sms
Toll-Free Calls
Regular
$0.0055/sms
Regular
$0.0055/sms
Mobile Numbers
Regular
$0.0055/sms
Regular
$0.0055/sms
Short Codes
Regular
$0.0055/sms
Regular
$0.0055/sms
Domestic
Regular
₹0.1550/sms
Regular
$0.0055/sms
International
Regular
$0.0055/sms
Regular
$0.0055/sms

MMS Multimedia Messages

*Additional carrier surcharge fees applies to all inbound and outbound SMS usage rates. View carrier surcharge fee.

Route Type
To send MMS (Outbound)
To receive MMS (Inbound)
Long Codes*
Regular
$0.0180/mms
Regular
$0.0180/mms
Toll-Free Numbers
Regular
$0.0180/mms
Regular
$0.0180/mms
Short Code*
Regular
$0.0180/mms
Regular
$0.0180/mms

Phone Numbers

**All short codes have a $1,500 one-time fee charged at the time of purchase.

Route Type
Price
Long Codes*
$10.00/sms
Toll-Free Numbers
$10.00/sms
Short Code*
Plus one-time setup fee**
Not supported
Short Code*
Plus one-time setup fee**
Regular
$500/month (Billed quarterly)
Vanity
$1000/month (Billed quarterly)
Short Code*
Plus one-time setup fee**
$700/month
Billed every 4 months

Add-On Services

Service
Price
Message Queueing
Included
Powerpack
Included

Get volume discounts on committed spends as you scale your usage.

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Additional carrier surcharge fees

SMS Carrier Surcharge Fee

Long Codes
Short Codes
Toll-Free
Carrier
To send SMS
To receive SMS
To send SMS
To receive SMS
To send SMS
To receive SMS
AT&T
$0.0030/sms
$0.0030/sms
NA
$0.0030/sms
$0.0030/sms
$0.0030/sms
T-Mobile
$0.0030/sms
$0.0030/sms
$0.0025/sms
$0.0025/sms
$0.0030/sms
$0.0030/sms
Verizon
$0.0030/sms
NA
$0.0030/sms
NA
$0.0030/sms
NA
US Cellular & Other Carrier Networks
$0.0050/sms
NA
$0.0030/sms
NA
$0.0030/sms
$0.0030/sms

Rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

MMS Carrier Surcharge Fee

Long Codes
Short Codes
Toll-Free
Carrier
To send SMS
To receive SMS
To send SMS
To receive SMS
To send SMS
To receive SMS
AT&T
$0.0075/mms
$0.0075/mms
$0.0075/mms
NA
$0.0075/mms
$0.0075/mms
T-Mobile
$0.0100/mms
$0.0100/mms
$0.0100/mms
$0.0100/mms
$0.0100/mms
$0.0100/mms
Verizon
$0.0050/mms
NA
$0.0050/mms
NA
$0.0050/mms
NA
US Cellular & Other Carrier Networks
$0.0100/mms
NA
$0.0100/mms
NA
$0.0100/mms
$0.0100/mms

Rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

SMS Carrier Surcharge Fee

Long Codes
Short Codes
Toll-Free
Carrier
To send SMS
To receive SMS
To send SMS
To receive SMS
To send SMS
To receive SMS
Bell & Virgin
$0.0088/sms
NA
$0.0054/sms
$0.0054/sms
$0.0088/sms
NA
Rogers & Fido
$0.0088/sms
NA
$0.0044/sms
$0.0044/sms
$0.0088/sms
NA
Telus
$0.0100/sms
NA
$0.0065/sms
NA
$0.0100/sms
NA
Freedom
$0.0072/sms
NA
$0.0080/sms
NA
$0.0072/sms
NA
Videotron
$0.0072/sms
NA
$0.0040/sms
$0.0040/sms
$0.0072/sms
NA
Other Carrier Networks
$0.0080/sms
NA
$0.0080/sms
NA
$0.0080/sms
NA

Rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

MMS Carrier Surcharge Fee

Long Codes
Short Codes
Toll-Free
Carrier
To send SMS
To receive SMS
To send SMS
To receive SMS
To send SMS
To receive SMS
Bell & Virgin
$0.0310/mms
NA
NA
NA
$0.0310/mms
NA
Rogers & Fido
$0.0176/mms
NA
NA
NA
$0.0176/mms
NA
Telus
$0.0200/mms
NA
NA
NA
$0.0200/mms
NA
Freedom
$0.0096/mms
NA
NA
NA
$0.0096/mms
NA
Videotron
$0.0096/mms
NA
NA
NA
$0.0096/mms
NA
Other Carrier Networks
$0.0160/mms
NA
NA
NA
$0.0160/mms
NA

Rates are for long codes that are successfully linked to 10DLC campaigns (i.e. registered traffic). Starting June 1, 2023, unregistered traffic toward AT&T, T-Mobile, Sprint, and Verizon will incur a surcharge of $0.0100, $0.0080, $0.080, and $0.0100 respectively.

Detailed Network Pricing — Outbound SMS

Carrier Network
To Send SMS (Outbound)
All Networks
$0.0055/sms

Detailed Network Pricing — Domestic

Carrier Network
To Send SMS (Outbound)
All Networks
$0.0019/sms

Detailed Network Pricing — International

Carrier Network
To Send SMS (Outbound)
All Networks
$0.0800/sms

SMS API Price Calculator

Select geography
United States
Select no. of SMS
Cost comparison - For 100,000 SMS in United States
Other Platforms
$23,050
Plivo Logo
$2,760
SMS Cost
SMS Cost
Total
Other Platforms
$5,720
$5720
$530
$530
Savings with Plivo:
$5,190
With Plivo, you save over 91% of costs compared to other platforms for every 100,000 SMS sent

Only pay to verify REAL users

$0 Verification fee

bolt

$0 for Plivo Fraud Shield

What our customers say about us?

“Using Plivo and using SMS gives customers an easy way to communicate with us. If anything goes wrong we'd have thousands of people standing in a parking lot trying to pay, so it's mission-critical for us. We're very happy with Plivo. The price is better too.”

Patrick Ryan
Vice President of Innovation, LAZ Parking

“Deliverability increased by 9% over our previous provider, proving Plivo's network is top-notch. Plivo is more economically viable, with a reliable network saving us wasted costs. Responsive support: The team goes out of their way to solve even very technical questions.”

Danish Midha
Lead Procurement Specialist, Jungleworks

“We like Plivo and we recommend it. Simple APIs, easy integration, a friendly interface, and an easy SDK keep us here. Every time we've needed support, Plivo responded promptly. The clear dashboard made billing and messaging much easier than with other providers.”

Maya Tran
Product Manager, Fastboy Marketing

“Plivo's queuing system was a huge selling point. With fewer worries about rate limits and batch sizes, our developers face less burden. If we need to send 50,000 messages, we simply send them all—Plivo handles the rest, delivering without us worrying about the process.”

Jacob Martine
Project Manager, Deckers Brands

“Before Plivo, another vendor left us with two problems: if we got blocked, no one could help, and we didn't know if messages were delivered. Plivo addressed these proactively. Their informative service reports and regular check-ins made us feel valued. In one month, we sent over 460,000 SMS without issue.”

Scot Cromer
CEO, Flight Vector

“We looked at all the providers, looked at their APIs — and we picked Plivo. We were up and running in two days. We had messages going out in production on the second day. Plivo has become a regular part of Advania's toolkit for building SMS communications into applications.”

Ólafur Tryggvason
Senior Systems Engineer, Advania

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Inbound SMS and MMS Pricing

Including Phone Number & Short Code

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Outbound SMS and MMS Pricing

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Volume pricing starts at 200,000 units/ month. For lower volumes, check our standard pricing

Thank you for your interest in Plivo.
Unfortunately, based on the information you provided, we are unable to provide service at this time.
We apologize for any inconvenience this may cause and appreciate your understanding.

Thanks for your interest in Plivo. We have two account options available to meet customers’ varying needs:

  • Self-service: no commitment, standard pricing, free basic support.
  • Committed spend agreement: guided implementation, premium support options, and discounted rates. These packages involve an annual contract starting at $750 a month.
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