Brand Guidelines

A guide to Plivo’s visual identity standards

Brand colors

Primary colors for our brand

Primary Pallete
plivo logo

Product icons

Our icons are simple, to help the design and communication be easily understood.

Typeface

Plivo's font is dynamic, fresh, and contemporary, just like our products.
Sora is a display-oriented sans-serif font designed with modernity and confidence in mind. Its sharp, geometric structure and wide letterforms make it ideal for strong headlines that are still approachable. Use Sora for headers across all brand communications — from landing pages and social posts to dashboards and presentations.
Light
Regular
Semibold
Bold
Sora
Inter is a versatile, highly legible sans-serif typeface optimized for digital interfaces. Its clean, balanced appearance allows for effortless reading across large blocks of text, making it perfect for body copy. Use Inter across websites, product UI, emails, and any long-form written content.
Light
Regular
Semibold
Bold
Inter