What is SMS Pumping: Plivo’s Quick Guide
Learn about SMS pumping, the risks it poses to businesses, how fraudsters generate fake traffic to exploit them, and how to prevent it.
In the digital age, SMS remains a cornerstone for user authentication, particularly through One-Time Passwords (OTPs). However, this reliance has made businesses vulnerable to a growing threat: SMS pumping fraud.
What is SMS pumping?
SMS pumping, also known as Artificially Inflated Traffic (AIT) or SMS toll fraud, is a fraudulent scheme where attackers exploit SMS-based services to generate large volumes of fake traffic. This is typically achieved by:
- Automated Bots: Using bots to flood online forms with fake OTP requests.
- Premium Rate Numbers: Directing these requests to phone numbers that incur higher charges, often controlled by the fraudsters or complicit telecom operators.
The perpetrators profit by receiving a share of the revenue generated from these inflated SMS charges, leaving businesses to bear the financial burden.
Real-World Impact: The Twitter Case
A notable example of SMS pumping's financial impact is Twitter (now X). In 2023, Elon Musk revealed that the platform was losing approximately $60 million annually due to SMS pumping fraud. The scheme involved over 390 telecom operators worldwide, who were either complicit or negligent in allowing the abuse of SMS services.
How does SMS pumping work?
The process typically unfolds as follows:
- Targeting Vulnerable Endpoints: Attackers identify websites or applications that send OTPs via SMS.
- Flooding with Requests: Bots submit numerous fake requests, often using disposable or premium-rate phone numbers.
- Revenue Generation: Each SMS sent to these numbers incurs a cost, which is shared with the fraudsters.
This leads to significant financial losses for businesses, as they pay for messages that serve no legitimate purpose.
Signs Your Business Might Be a Target
Be vigilant if you notice:
- Unusual Traffic Patterns: A sudden spike in OTP requests, especially from unfamiliar regions.
- Sequential Number Requests: Multiple OTP requests to consecutive phone numbers, indicating automated bot activity.
- Low Conversion Rates: A high number of OTPs sent but a low rate of successful authentications.
Preventive Measures: Safeguarding Your Business
To protect against SMS pumping fraud, consider implementing the following strategies:
- Rate Limiting: Restrict the number of OTP requests per user or IP address within a specified time frame.
- Bot Detection: Use CAPTCHA or other bot detection mechanisms to prevent automated submissions.
- Geo-Blocking: Limit OTP requests to regions where your user base is located.
- Traffic Monitoring: Regularly analyze traffic patterns to identify and mitigate suspicious activities.
Plivo’s Solutions to SMS Pumping
Recognizing the growing threat of SMS pumping, Plivo is proud to offer two innovative tools, free of charge, designed to protect your business from fraudulent SMS traffic:
- SMS Pumping Protection for OTP Traffic: This solution is specifically built to safeguard your SMS API endpoints that handle OTP traffic. By detecting and preventing fraudulent OTP requests, it helps ensure your messaging services remain both secure and cost-effective. Read more about SMS Pumping Protection here.
- Fraud Shield for Verify Applications: Designed for applications leveraging Plivo’s Verify API, Fraud Shield delivers advanced fraud detection by analyzing traffic patterns, identifying anomalies, and blocking suspicious activities. This ensures your verification processes stay protected from abuse. Read more about Fraud Shield here.
Learn more about Plivo’s tools for combating SMS pumping by requesting a trial.
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RCS Marketing 101: Your Complete Guide
Discover how RCS marketing delivers rich, branded messages that drive engagement for your business.
SMS marketing works, but let’s be honest: it feels a bit outdated compared to modern apps.
But what if you could send rich, interactive messages with branded content, images, buttons, and carousels straight to your customers’ native messaging apps?
Rich communication services (RCS) makes that possible.
If you’re ready to explore how RCS marketing can transform your engagement strategy, this guide will walk you through everything you need to know. Let’s get started.
What is RCS marketing?
RCS marketing uses rich communication services to send interactive, branded messages through a customer’s default messaging app. It’s a modern upgrade to SMS that lets businesses share images, buttons, carousels, and more — all without needing third-party apps.
A user on Reddit summed up this perfectly:

RCS lets you send messages that are visually branded with logos and colors while remaining interactive. This turns static updates into an app-like experience inside a message.
This shift is part of a broader industry move, led by Google and backed by major mobile carriers, to upgrade messaging infrastructure and make RCS the default standard on Android devices.
As support continues to grow, businesses are adopting RCS as part of their customer engagement strategy. Platforms like Plivo make that adoption easier with a reliable, enterprise-grade gateway to deliver rich, reliable RCS campaigns at scale.
RCS vs. SMS marketing: A quick comparison
Marketers today are looking for ways to deliver more interactive and visual communication, and RCS is clearly leading the way.
While SMS still works well for simple alerts, it lacks the creativity and engagement that RCS marketing offers.
Let’s take a quick look at RCS vs. SMS marketing.
4 key benefits of RCS marketing
RCS marketing makes messaging feel more natural for both you and your customers. And since you can see what’s working and what’s not, it’s easier to pivot your strategy and get better results.
Here are its four key benefits.
1. Improved user interaction
One of the biggest advantages of RCS marketing is how seamless it makes the experience for your customers. Instead of typing out replies or clicking a link to open a website, users can just tap a button right inside the message.
Want them to book a demo, check order status, or browse products? It’s all possible with just a tap.
Fewer steps mean less effort, and that leads to more people following through. In fact, individuals spend up to 37 seconds engaging with RCS messages, which is a lot longer than most other types of mobile messaging.

That extra time and interaction can make all the difference when you’re trying to convert interest into action.
2. Consistent brand experience
RCS marketing doesn’t just tell people who you are — it shows them.
Verified business profiles help people know they’re getting messages from the real brand. Every message shows your brand’s logo, name, colors, and a checkmark. These small details make it clear that the message is coming from a genuine source.

This consistency matters because 88% of people are more likely to buy from a brand they trust.
3. In-depth analytics
With RCS marketing, you can track open rates, button clicks, and how people interact with each part of your message.
You get clear visibility into what’s working and where users are dropping off.
This makes it much easier to measure the return on investment (ROI) and fine-tune your campaigns. The more you understand how people engage, the better you can shape your messaging for results.
4. Higher conversion potential
RCS marketing makes it easier for customers to take action — whether that’s browsing products, booking a service, or making a purchase — all within the message itself.
With fewer clicks and no need to switch apps, the path to conversion feels effortless. And when it’s that easy, more people follow through.
For example, EaseMyTrip used RCS to run a post-COVID travel survey. They added quick-tap answer options and followed up with a thank-you coupon. The campaign saw a 4x higher click-through rate than email, 10x more survey completions, and a 2.7% increase in conversion rate.
5 major use cases of RCS marketing
Here are five major use cases showing how brands are using RCS marketing effectively.
1. Product promotions
RCS makes product promotions feel more like browsing a store than reading a message. Brands can send image carousels that customers can swipe through to explore new arrivals, check product details, and see what’s available without leaving their messaging app.

2. Abandoned cart reminders
The average cart abandonment rate is over 70%, which means most shoppers never make it to the finish line. RCS marketing can help bring them back by making the reminder more engaging and easier to act on.
You can send a message that shows exactly what they left behind, along with a clear button to complete the purchase. It’s visual, straightforward, and the entire experience stays within their messaging app.
3. Appointment confirmations and reminders
A PhD thesis from Manchester Metropolitan University found that forgetfulness is the most common reason people skip their appointments.
RCS makes it easier for both businesses and customers to stay on the same page. You can send a message that shows the appointment details along with a simple calendar view. Add buttons to confirm, reschedule, or cancel — all within the chat.

4. Customer surveys and feedback
Getting feedback is important, but most customers lack the time or patience to complete lengthy forms. RCS marketing makes it easier by allowing brands to ask short, targeted questions and receive quick responses.
Plus, the rich features of RCS let you include images, ratings, or multiple-choice options, making feedback feel more like a conversation.
5. Customer support follow-ups
After a support request is resolved, following up shows customers you care and helps close the loop on their experience. But if the follow-up message gets buried in an email inbox or goes unnoticed, that opportunity to connect is lost.
With RCS marketing, you can send a quick message to check if everything’s working fine. You can include helpful buttons like “Change Password,” “Manage Account,” or “Talk to Support.”

RCS marketing myths and realities
Despite RCS marketing’s growing adoption and proven results, some common misconceptions still hold businesses back from trying it. Let’s look at a few of the biggest myths and what’s actually true.
Myth 1: RCS marketing is too expensive
At first glance, RCS business messaging can seem like a pricey upgrade. Rich visuals, tap-to-action buttons, and branded layouts look premium, so it’s easy to assume they come with a hefty cost.
But cost alone doesn’t tell the full story.
What you get in return matters more. RCS drives significantly stronger engagement with higher click-through rates, increased interactions, and better overall outcomes.
Take Club Comex, the loyalty program of North American paint brand Comex. They sent two rich and interactive RCS campaigns to their members and saw a 10x higher click-through rate, which helped increase revenue by 115%.
That’s the value side of the equation. Better targeting and richer content mean more people click, engage, and convert.
Myth 2: RCS marketing doesn’t reach enough users to be worth it
This concern made sense in the early days of RCS, when adoption was still catching up. But the landscape looks very different now.
In June 2024, the 12-month growth of RCS users reached 36.3%, showing faster uptake than other messaging channels. More Android devices support RCS by default, and it’s being rolled out across more networks globally. Even Apple has announced support, which means RCS is on track to reach a massive number of smartphone users worldwide.
With that kind of growth and widespread support, the hesitation around RCS is starting to fade. Brands can confidently invest in RCS marketing knowing it will connect with more customers than ever before.
Myth 3: RCS gets treated like spam and ends up ignored just like emails
Unlike email, RCS messages appear directly in the user’s primary messaging app alongside personal conversations. They include rich media and interactive elements, making them more engaging and less likely to be ignored.
This creates a more natural, conversational experience that drives higher open and response rates than traditional marketing channels.
Why choose Plivo for your RCS marketing needs
With RCS, you can turn simple messages into rich, branded conversations that feel more like chatting than broadcasting.
Plivo gives you the tools to make that shift without the hassle. From verified messaging to smart automation, everything works together to help you connect better and respond faster.
When combined with AI Agents and a unified customer data platform, RCS becomes more than just messaging. You can deliver personalized experiences at scale, automate everyday interactions, and keep conversations flowing without lifting a finger.
Here’s what you get with Plivo’s RCS API:
- Real-time personalization: AI Agents tailor conversations using customer profiles and behavior triggers to improve engagement and conversions.
- Multi-channel fallback: If RCS isn’t supported, messages automatically switch to SMS to ensure delivery and maintain consistent communication.
- Conversational automation: AI Agents handle FAQs, process orders, schedule deliveries, and route complex queries within RCS.
- All-in-one messaging platform: Manage RCS, SMS, WhatsApp, Voice, and more from a single dashboard.
- Reliable performance: 99.99% uptime and global infrastructure keep your campaigns running smoothly.
With Plivo’s no-code tools, you can quickly launch AI-powered RCS messaging across channels and deliver a consistent customer experience from day one.
See how you can launch your first RCS marketing campaign with Plivo by requesting a demo today!

WhatsApp Agent Setup: How to Launch AI-Powered Conversations at Scale
Learn how WhatsApp agent setup works using Plivo to launch AI-powered, no-code agents that handle support, sales, and engagement at scale.
Your customers are on WhatsApp but are your agents?
If you’re still relying on manual replies, scripted chatbots, or email follow-ups, you’re leaving response time and revenue on the table.
The smarter path? AI-powered WhatsApp agents. They’re full-service, no-code agents that can resolve issues, qualify leads, and send personalized offers 24/7.
In this guide, we’ll walk you through WhatsApp agent setup using Plivo and understand how these agents help you automate conversations that convert.
What is a WhatsApp AI agent?
A WhatsApp AI agent is an automation designed to operate over the WhatsApp Business API. Unlike scripted bots, agents are built to understand intent, pull in context from your internal systems, and complete business tasks like answering account-specific questions or initiating transactions.
Plivo’s WhatsApp AI agents can be trained to use your brand voice, integrated with your CRM or helpdesk, and customized to handle specific use cases, such as subscription renewals, cart recovery, refund processing, or customer onboarding.
They are accessible through a no-code interface and support a multilingual, omnichannel customer experience across WhatsApp, SMS, RCS, and voice.
What you need before setting up your agent
To go live with a WhatsApp agent, you need:
- A verified Meta Business Account
- An active WhatsApp Business Account (WABA) tied to a phone number
- Pre-approved message templates for outbound communication
- WhatsApp Business API access through a business solution provider (BSP) (Plivo offers this natively)
- A platform to design, train, and manage agents (Plivo Agent Studio)
Also read: How to Create WhatsApp Message Templates: A Complete Guide
Optional but recommended integrations:
- CRM (like Salesforce, HubSpot, or Zoho)
- Helpdesk (like Zendesk or Freshdesk)
- E-commerce or billing tools (Shopify, Stripe, etc.)
Step-by-step: How to set up a WhatsApp agent with Plivo
Follow this step-by-step guide for a smooth WhatsApp agent setup with Plivo.
Step #1: Choose your primary use case and define agent scope
Don’t build a generic bot. Start with why you’re automating. This could be handling support queries, sending order updates, re-engaging inactive customers, or managing subscription renewals.

Plivo provides a library of prebuilt AI agents for common use cases like cart recovery, lead qualification, appointment reminders, and product recommendations. You can choose to use one as-is or customize it to fit your business process. Each agent is compatible with WhatsApp and designed to operate across channels as needed.
Step #2: Build the agent using Plivo’s no-code platform
Since your API access is already set up, you can begin building your agent in Plivo’s Agent Studio. This is a visual, drag-and-drop builder where you create conversation flows using blocks that represent actions, responses, conditions, and triggers.

You can structure your flow to respond to specific keywords, match customer intent, route inquiries to different departments, or escalate to a live agent when needed. Each step in the journey can include media-rich responses like buttons, product carousels, quick replies, and file attachments.
Beyond logic design, you can also configure fallback rules for when the agent is unsure, and add human handoff conditions to ensure escalations happen smoothly with full context transferred to the live agent.

This step allows you to fully customize the agent’s tone, workflow, and logic to reflect how your brand communicates.4
Step #3: Train your agent with AI
Plivo supports integration with internal systems like your CRM, order management platform, inventory tools, or helpdesk. This means your agent can access real-time customer data, past orders, preferences, and policies to deliver personalized responses.
You can also connect your knowledge base, including FAQs, SOPs, product documentation, or policy articles. These resources train the agent to respond accurately and contextually, without needing scripted answers.

For natural language understanding, Plivo gives you the flexibility to choose the AI model that powers your agent.

Step #4: Test, launch, and monitor your agent
Once your flow is built and trained, run controlled tests:
- Check for flow accuracy and intent matching
- Review how it handles incomplete or unclear inputs
- Test human handoff and see if the agent transfers the full context

Plivo’s real-time dashboard lets you:
- Monitor delivery, engagement, and satisfaction metrics
- Track where users drop off in conversations
- Identify areas to improve agent logic or content
- Compare campaign and agent performance across channels
After launch, your agent keeps learning. As more customers interact, you’ll gather insight to improve how it responds or what paths it offers.
Plivo is purpose-built for WhatsApp AI agent deployment
Plivo’s platform is designed to help you move from idea to live AI-powered engagement without requiring engineering support or external consultants. When you use Plivo for WhatsApp agent setup, you get:
- Access to prebuilt agents for sales, support, and engagement
- Intuitive no-code builder (Agent Studio) that puts you in control
- Deep integration with your business systems for real-time, contextual replies
- Support for the best LLMs on the market, so your agent is trained with intelligence
- Built-in compliance with WhatsApp’s policies and global data laws
- Unified interface to manage messaging across WhatsApp, SMS, RCS, and Voice
- Enterprise-grade infrastructure with 99.99% uptime and expert onboarding support
Automate outcomes with WhatsApp agent setup in Plivo
Smart WhatsApp automation starts with smart setup. With Plivo's no-code platform, you can automate customer conversations, boost sales, and scale support — all without a development team.
Plivo offers the tools to build agents that reflect your brand, the infrastructure to scale securely, and the intelligence to adapt with your customer needs.
Whether you're trying to cut support wait times, recover abandoned carts, or drive upsells through personalized outreach, a well-built WhatsApp agent can make it happen, and Plivo makes it achievable.
Ready to get started? Request a free trial today!

The Definitive Guide to Automating WhatsApp for Business
Learn how WhatsApp automation can simplify customer communication and scale operations. Know about its key benefits and use cases. Get started today.
Remember when WhatsApp was just a simple messaging app? Launched in 2009, it was a tool for friends and family to stay in touch.
Fast-forward to today, and WhatsApp has become a global powerhouse with over 3 billion monthly active users. Businesses worldwide leverage WhatsApp to connect with customers, share updates, and provide support.
Many businesses struggle to keep up with the growing volume of customer messages on WhatsApp. Manually handling inquiries, sending updates, or following up on leads can quickly become overwhelming and inefficient.
This is where WhatsApp automation steps in.
By automating repetitive messaging tasks, businesses can reduce manual workload, respond faster, and deliver more personalized, timely communication.
In this article, we'll explore what WhatsApp automation is, why it's essential for modern businesses, and how you can implement it to improve customer engagement and operational workflows.
What is WhatsApp automation?
WhatsApp automation is the use of technology to automatically send and manage messages on the platform, especially for business and customer engagement purposes.
It doesn’t require human intervention for every interaction. As a result, businesses can handle customer inquiries, deliver updates, and engage with prospects efficiently.

With WhatsApp business automation, you can:
- Auto-respond to FAQs and reduce ticket volume.
- Reduce customer support load with proactive messaging.
- Route complex support queries to live agents only when needed.
- Send order confirmations and delivery updates automatically.
- Share return instructions based on customer actions.
- Run re-engagement campaigns with smart timing.
- Integrate with Shopify, Magento, and more for real-time updates.
- Trigger workflows from CRMs or e-commerce platforms.
- Keep messaging compliant with auto opt-outs and logs.
Here’s a breakdown of the three main types of automated messaging on WhatsApp:
Key benefits of WhatsApp automation
By automating routine tasks, WhatsApp can help your business stay responsive and consistent across customer touchpoints. Here’s how it can benefit your business:
Reduce manual workloads and response times
When you automate WhatsApp interactions, every department, from marketing to customer service, runs more smoothly.
By automating routine tasks like order updates, FAQs, and customer inquiries, businesses can significantly reduce the manual effort required.
This means your team spends less time on repetitive tasks and more time focusing on high-priority interactions.
Increases the scalability of customer interactions
As your business grows, the number of customer interactions increases. Automation allows you to scale communication efforts without hiring additional staff or losing the personal touch.
Whether you're dealing with 50 or 5,000 customers, automated responses ensure that each inquiry is handled swiftly and consistently.
Enhances customer experience through personalization
Automated WhatsApp messages can be personalized based on customer data, creating a more relevant and tailored experience.
From addressing customers by name to offering product recommendations based on past purchases, personalization makes customers feel valued. This leads to higher engagement rates and improved loyalty.
Cost-effectiveness compared to manual processes
WhatsApp automation eliminates the need for large customer support teams and reduces the time spent on repetitive tasks.
This saves on operational costs and also leads to a more efficient allocation of resources.
5 popular use cases of WhatsApp automation across industries
Businesses everywhere are finding new ways to use WhatsApp automation. Here are five popular examples:
1. Customer support
Automating common FAQs and routine inquiries on WhatsApp helps customers get instant answers anytime. This reduces the number of tickets support teams have to handle, letting them focus on more complex problems.
2. E-commerce operations
Order confirmations, shipping updates, and delivery notifications keep customers informed every step of the way. Automating returns and collecting feedback via WhatsApp speeds up these processes and improves customer satisfaction.
3.Marketing and lead nurturing
Automated lead follow-ups ensure timely, consistent engagement with prospects, boosting conversion chances. Also, you can use personalized re-engagement campaigns to help bring back inactive customers with offers or updates tailored to their interests.
4.Event management and invitations
Automated WhatsApp invites, updates, and follow-ups keep your audience informed and engaged, boosting the attendance rate. This helps you stay connected and make every event a success.
5.Appointment scheduling and reminders
Timely reminders help customers remember appointments, reducing cancellations and improving the overall experience. Automation makes scheduling easier and more efficient for both businesses and customers.
Step-by-step guide to implement WhatsApp automation for your business
To successfully implement WhatsApp automation, follow these key steps that cover planning, setup, and optimization.
Step 1: Define your use cases and goals
Start by identifying which business functions, such as order updates, customer support, or lead follow-ups, will benefit most from automation.
Set clear, measurable goals like:
- Reducing response times
- Lowering manual workload
- Boosting customer engagement
This will guide your automation strategy and help you track success.
Also, ensure compliance from the start. WhatsApp requires businesses to obtain explicit customer opt-in before sending messages. To stay compliant:
- Use clear, transparent language when requesting consent.
- Collect opt-ins through channels like website forms, checkout flows, or click-to-chat ads.
- Log and manage consent within your systems for audit readiness.
Data privacy and compliance are essential for building trust and maintaining long-term customer relationships.
Step 2: Choose the right WhatsApp business API provider
Select a platform that fits your specific needs. Look for features like:
- Robust CRM integrations
- Audience segmentation
- Flexible automation workflows
These capabilities simplify your communication and scale your efforts efficiently.
Make segmentation a priority, use tagging and grouping strategies to target the right customers with the right messages.
With smart tagging and grouping, you can:
- Deliver personalized messages
- Engage the right people at the right time
- Improve conversion and retention
Step 3: Set up your WhatsApp business account
You must set up a verified WhatsApp Business account to use WhatsApp for automated messaging. This includes:
- Registering your business name and details.
- Verifying a dedicated phone number.
- Getting approval from Meta to use the WhatsApp Business API.
This ensures that your business is recognized as a legitimate sender.
Your WhatsApp API provider will typically assist with onboarding, including submitting documentation and setting up the technical aspects.
Some platforms also offer pre-built tools to help you manage mobile number registration, display name approval, and message template submissions.
Step 4: Create and submit message templates
Start by designing message templates for everyday customer interactions, such as:
- Promotional messages (e.g., limited-time offers)
- Transactional updates (e.g., order confirmations, delivery alerts)
- Support messages (e.g., ticket updates or issue resolution)
Each template must follow WhatsApp’s formatting and content policies.
Once your templates are ready, submit them through your WhatsApp API provider for Meta’s approval. Only approved templates can be used for proactive messaging.
Step 5: Build automation workflows
Now that your account and templates are ready, it’s time to connect WhatsApp with the rest of your tech stack. Integrate with:
- CRM systems (to access customer data)
- Support tools (for query management)
- E-commerce platforms (to track orders and actions)
Use event-based triggers, like a new order, a cart abandonment, or a support ticket, to automatically send relevant messages.
Additionally, plan for human fallback. Automation can’t handle everything. Build intelligent workflows that escalate to a human agent when:
- A customer requests help
- The query is too complex
- Sentiment detection flags a negative experience
This keeps your support experience smooth, responsive, and frustration-free.
Step 6: Test, launch, and optimize
Start with a pilot campaign to ensure everything runs smoothly.
Track key metrics:
- Response time
- Open rate
- Conversion rate
Use these insights to refine your workflows, improve message content, and adjust targeting.
Best practices for WhatsApp automation
Following some proven best practices is essential to get the most out of WhatsApp automation. Here’s what you need to know:
Tips for optimizing messaging frequency and timing
To keep your audience interested, it's vital to message thoughtfully and strategically. Here are some quick tips:
- Avoid over-messaging to prevent unsubscribes.
- Use analytics to identify when your audience is most active and receptive.
- Space out messages to keep it natural.
- Monitor response rates and adjust based on customer behavior and feedback.
Leverage data analytics for campaign performance
By tracking metrics such as open rates, click-through rates, and response times, you gain valuable insights into what works and what doesn’t. Use this data to refine your messaging, target relevant audience segments, and optimize timing.
Regularly reviewing analytics helps you make informed decisions that boost engagement and drive better results over time.
Compliance and customer privacy protection
To protect your customers and stay compliant, focus on these key areas:
Enhance customer communication with Plivo’s AI WhatsApp automation
The growing demand for instant, tailored communication on WhatsApp puts pressure on businesses to respond quickly. Customers expect fast, personalized replies around the clock, and doing this manually often leads to delays, inconsistent service, and missed opportunities.
Finding a way to scale these conversations efficiently is critical for businesses looking to stay competitive.
That’s where Plivo comes in, an industry-leading omnichannel platform that automates and personalizes WhatsApp conversations, delivering timely responses at scale.
By leveraging Plivo’s WhatsApp AI agents, businesses can manage a wide range of customer communication tasks, from pre-sales inquiries to post-purchase support, without increasing their team size.
Here’s how Plivo can enhance your customer communication:
- Brand-aligned AI agents: You can customize the AI agents to reflect your brand’s voice, tone, and style. This makes all customer interactions align with your brand’s identity and deliver a personalized experience.
- AI customer service agent: Plivo’s AI agents work around the clock, ensuring your customers receive timely responses, regardless of the time zone. These agents process orders, resolve support issues, and answer questions.

- Natural, human-like conversations: With AI agents, you can engage in context-aware conversations, mimicking human interactions. They remember customer preferences and history to provide relevant responses like a human agent would.
- Simple, volume-based pricing: Plivo charges a flat fee per conversation rather than per message, making costs predictable and scalable. Volume discounts are available to lower your total spend as your messaging needs grow.

- Built-in compliance: Plivo ensures compliance with GDPR, HIPAA, PCI DSS, ISO 27001, and SOC 2 standards.
- Guaranteed message delivery with fallback options: The platform delivers billions of messages annually and uses SMS and voice fallback channels to ensure your customers always receive important communications.
- 24/7 availability: Plivo's AI agents provide instant, 24/7 assistance, answering questions, processing orders, and resolving customer issues.
- Multilingual support: With support for 70+ languages, Plivo’s AI agents can engage with customers globally and offer a multilingual customer service experience.
- E-commerce platform integrations: Integrate seamlessly with popular e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Magento to deliver a unified customer experience across all touchpoints.
With Plivo’s vast carrier network spanning over 220 countries, businesses can significantly cut SMS costs by up to 70% while achieving threefold returns on investment.
Many companies using Plivo CX have experienced remarkable results, earning an outstanding $71 for every dollar invested in their SMS marketing efforts.
Book a free demo today and see how Plivo’s AI WhatsApp agents can change your customer communication strategy.
New Starter Registration Makes 10DLC Messaging More Affordable
New Starter brands and campaigns let individuals and small businesses enjoy the benefits of 10DLC text messaging at a low cost.
**** As of October 19, 2022, Plivo has paused Starter registrations. Please refer to our blog post Updated A2P 10DLC Registration Guidelines in the US for our current 10DLC registration recommendations. ****
Businesses of all sizes can benefit by using text messaging to communicate with their customers and prospects. Texting is inexpensive, it scales easily, and it has global reach, but its main advantage is that people prefer to be contacted by text message. They’d rather receive a text than a phone call or email.
Plivo’s SMS API lets businesses add texting to their applications. You may have heard that there’s a new number type in the US, 10-digit long code (10DLC), that has become the best way to send A2P text messages. Businesses can now register their long codes and get the benefits of better deliverability and potentially higher throughput. However, the registration costs for 10DLC numbers may be a little high for some individuals and small businesses, so we’re introducing a new Starter 10DLC registration plan.
10DLC registration for individuals and small businesses
When you visit the 10DLC registration page of the Plivo console, you’ll now see two options: Standard and Starter. A Standard account lets you register your brand and campaigns and get everything you know and love about Plivo.
Starter is a new option designed for individuals and small businesses that lack a tax identification number or EIN. Its key advantage is its low cost: Starters don’t have to pay a registration fee, just a monthly fee of less than a dollar for a messaging campaign.
The price is right, but Starter brands are more limited than Standard. Starters can register only a single campaign, and associate a maximum of five phone numbers with it. Messaging throughput, which can be as high as 4,500 transactions per minute for a Standard brand, is limited to 75 transactions per minute. But that’s more than enough for a small medical practice that sends out appointment reminders, or any other business that sends out only a few dozen messages a day.
The 10DLC page in our Support portal has more details about Starter brands and all things 10DLC.
SMS services for everyone and anyone
Starter brands and 10DLC phone numbers put text messaging within reach of any organization, from the neighborhood flea market vendor to Fortune 100 businesses.
If you’ve been interested in Plivo but hesitant to make a commitment because you were afraid of receiving a high bill, don’t wait any longer. If you’re a small-businessperson who loved Plivo but had to switch for cost reasons, we’d like to have you back. Sign up for a trial account and use the free credits we provide new customers with to rent a phone number and register your brand, then use Plivo’s SMS API to integrate your applications with our cloud communications platform.

How to Build a Conference Application the No-Code Way Using PHLO
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
You can create and deploy a workflow to implement conference calling with a few clicks on the PHLO canvas.
Prerequisites
To get started, you need a Plivo account — sign up with your work email address if you don’t have one already. To receive incoming calls, you must have a voice-enabled Plivo phone number. You can rent numbers from the Numbers page of the Plivo console, or by using the Numbers API.
Create the PHLO
To create a PHLO, visit the PHLO page of the Plivo console. If this is your first PHLO, the PHLO page will be empty.
- Click CREATE NEW PHLO.
- In the Choose your use case pop-up, click Build my own. The PHLO canvas will appear with the Start node.Note: The Start node is the starting point of any PHLO. It lets you trigger a PHLO to start upon one of three actions: incoming SMS message, incoming call, or API request.
- From the list of components on the left side, drag and drop the Conference Bridge component onto the canvas. When a component is placed on the canvas it becomes a node.
- Draw a line to connect the Start node‘s Incoming Call trigger state to the Conference Bridge node.
- In the Configuration tab at the right of the canvas, enter a Conference ID for your conference. You can also add an announcement message to greet callers, and configure the hold music.
- Once you’ve configured the node, click Validate to save the configuration.
- Give the PHLO a name by clicking in the upper left, then click Save.
Your complete PHLO should look like this.

Assign the PHLO to a Plivo number
Once you’ve created and configured your PHLO, assign it to a Plivo number.
- On the Numbers page of the console, under Your Numbers, click the phone number you want to use for the PHLO.
- In the Number Configuration box, select PHLO from the Application Type drop-down.
- From the PHLO Name drop-down, select the PHLO you want to use with the phone number, then click Update Number.

Test
You can now call to your Plivo phone number and see how callers are added to a conference call.
For more information about creating a PHLO application, see the PHLO Getting Started guide. For information on components and their variables, see the PHLO Components Library.
Haven’t tried Plivo yet? Getting started is easy and only takes minutes. Sign up today.

How to Build an SMS Alerts Application the Low-Code Way Using PHLO
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
Alerts can help people receive crucial updates in a timely manner, allowing them to make timely decisions. You can create SMS alerts easily by using our PHLO visual workflow builder.
Prerequisites
To get started, you need a Plivo account — sign up with your work email address if you don’t have one already. If you’re using a Plivo Trial account, you can send SMS messages only to phone numbers that have been verified with Plivo. You can verify (sandbox) a number by going to the console’s Phone Numbers > Sandbox Numbers page.
Create the PHLO
To create a PHLO, visit the PHLO page of the Plivo console. If this is your first PHLO, the PHLO page will be empty.
- Click Create New PHLO.
- In the Choose your use case pop-up, click Build my own. The PHLO canvas will appear with the Start node.Note: The Start node is the starting point of any PHLO. It lets you trigger a PHLO to start upon one of three actions: incoming SMS message, incoming call, or API request.
- From the list of components on the left-hand side, drag and drop the Send Message component onto the canvas. When a component is placed on the canvas it becomes a node.
- Draw a line to connect the Start node’s API Request trigger state to the Send Message node.
- In the Configuration pane at the right of the canvas, configure the Send Message node with a sender ID in the From field. Enter the destination number you wish to send a message to in the To field. Put your message in the Text field.Note: You can define a static payload by specifying values when you create the PHLO, or define a dynamic payload by passing values through Liquid templating parameters when you trigger the PHLO from your application.
- Once you’ve configured the node, click Validate to save the configuration.
- After you complete the configuration, give the PHLO a name by clicking in the upper left, then click Save.
Your complete PHLO should look like this.

Your PHLO is now ready to test.
Trigger the PHLO
You integrate a PHLO into your application workflow by making an API request to trigger the PHLO with the required payload — the set of parameters you pass to the PHLO. You can define a static payload by specifying values when you create the PHLO, or define a dynamic payload by passing values through parameters when you trigger the PHLO from your application.
In either case, you need your Auth ID and Auth Token, which you can get from the overview page of the Plivo console.

You also need the PHLO ID, which you can copy from the PHLO list page.

With a static payload
When you configure values when creating the PHLO, they act as a static payload.

Code
Create a file and paste the below code.
Replace the auth placeholders with your authentication credentials from the Plivo console. Replace the phlo_id placeholder with your PHLO ID from the Plivo console.
With a dynamic payload
To use dynamic values for the parameters, use Liquid templating parameters when you create the PHLO and pass the values from your code when you trigger it.

Code
Create a file and paste the below code.
Replace the auth placeholders with your authentication credentials from the Plivo console. Replace the phlo_id placeholder with your PHLO ID from the Plivo console. Replace the phone number placeholders with actual phone numbers in E.164 format (for example, +12025551234).
Test
Save the file and run it.
Haven’t tried Plivo yet? Getting started is easy and only takes minutes. Sign up today.

How to Migrate Your Go SMS Application from Twilio to Plivo
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
Migrating your Go SMS application from Twilio to Plivo is a seamless and painless process. The two companies’ API structures, implementation mechanisms, XML structure, SMS message processing, and voice call processing are similar. We wrote this technical comparison so that you can scope between Twilio and Plivo APIs for a seamless migration.
Understanding the differences between Twilio and Plivo development
Most of the APIs and features that are available on Twilio are also available on Plivo and the implementation mechanism is easier as the steps involved are almost identical. This table gives a side-side comparison of the two companies’ features and APIs. An added advantage with Plivo is that not only can you code using the old familiar API/XML method, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo offers one unique advantage: Not only can you code using APIs and XML, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo account creation
Start by signing up for a free trial account that you can use to experiment with and learn about our services. The free trial account comes with free credits, and you can add more as you go along. You can also add a phone number to your account to start testing the full range of our voice and SMS features. A page in our support portal walks you through the signup process.
You can also port your numbers from Twilio to Plivo, as we explain in this guide.
Migrating your Go SMS application
You can migrate your existing application from Twilio to Plivo by refactoring the code, or you can try our intuitive visual workflow builder PHLO. To continue working with the APIs, use one of the quickstart guides to set up a development environment for your preferred language. Plivo offers server SDKs in seven languages: Python, Node.js, .NET, Java, Python, Ruby, and Go. For another alternative that lets you evaluate Plivo’s SMS APIs and their request and response structure, use our Postman collections.
How to send an SMS message
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Go application to send an SMS message by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to send an SMS message, your PHLO would be this:

How to receive and reply to SMS
You can migrate an application for receiving and replying to an incoming SMS from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your SMS applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
How to send an MMS message
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Go application to send an MMS message by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to send an MMS message, your PHLO would be this:

More use cases
You can migrate your applications serving other use cases too.
- Two-factor authentication
- Forward incoming SMS
- Delivery reports
- SMS alerts
- SMS marketing
- SMS notifications
- SMS survey
- SMS autoresponder
- Forward SMS to email
- Receive MMS
Simple and reliable
And that’s all there is to migrate your Go SMS app from Twilio to Plivo. Our simple APIs work in tandem with our Premium Communications Network to guarantee the highest possible delivery rates and the shortest possible delivery times for your SMS messages. See for yourself — sign up for a free trial account.

How to Migrate Your Go Voice Application from Twilio to Plivo
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
Migrating from Twilio to Plivo is a seamless and painless process. The two companies’ API structures, implementation mechanisms, XML structure, SMS message processing, and voice call processing are similar. We wrote this technical comparison between Twilio and Plivo APIs so that you can scope the code changes for a seamless migration.
Understanding the differences between Twilio and Plivo development
Most of the APIs and features that are available on Twilio are also available on Plivo and the implementation mechanism is easier as the steps involved are almost identical. This table gives a side-side comparison of the two companies’ features and APIs. An added advantage with Plivo is that not only can you code using the old familiar API/XML method, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo account creation
Start by signing up for a free trial account that you can use to experiment with and learn about our services. The free trial account comes with free credits, and you can add more as you go along. You can also add a phone number to your account to start testing the full range of our voice and SMS features. A page in our support portal walks you through the signup process.
You can also port your numbers from Twilio to Plivo, as we explain in this guide.
Migrating your voice application
As mentioned earlier, you can migrate your existing application from Twilio to Plivo by refactoring the code, or you can try our intuitive visual workflow builder PHLO. If you prefer the API approach, you can follow one of the voice quickstart guides based on your preferred language and web framework. Plivo offers server SDKs in seven languages: Python, Node.js, .NET, Java, Python, Ruby, and Go. For another alternative that lets you evaluate Plivo’s SMS APIs and their request and response structure, use our Postman collections.
How to make an outbound call
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Go application to make an outbound call by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to make an outbound call, your PHLO would be this:

How to receive an incoming call
You can migrate an application for receiving and handling an incoming call from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your Voice applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
How to forward an incoming call
You can migrate an application for forwarding an incoming call from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your Voice applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
More use cases
You can migrate your applications serving other use cases too.
- IVR
- Voice-controlled virtual assistant
- Number masking
- Supervisor coaching
- PINless conference
- Conference with PIN
- Voicemail
- Voice alerts broadcasting
- Voice survey
- Dial status reporting
- Screen incoming calls
- Record a call
Simple and reliable
And that’s all there is to migrate your Go voice application from Twilio to Plivo. Our simple APIs work in tandem with our Premium Communications Network. See for yourself — sign up for a free trial account.

How to Build a Text Autoresponder the No-Code Way Using PHLO
How to create a text autoresponder without writing a single line of code to respond to incoming messages on your business numbers.
This guide shows how to write an autoresponder for SMS text messages. Autoresponders can streamline marketing campaigns and subscription signups and reduce the amount of work humans have to do. You can create a text autoresponder either by using our PHLO visual workflow builder or our SMS API. Follow the instructions in one of the tabs below.
You can create and deploy a PHLO to implement an SMS autoresponder with a few clicks on the PHLO canvas.
How it works
Prerequisite
To get started, you need a Plivo account — sign up with your work email address if you don’t have one already. If you’re using a Plivo Trial account, you can send SMS messages only to phone numbers that have been verified with Plivo. You can verify (sandbox) a number by going to the console’s Phone Numbers > Sandbox Numbers page.
Create the PHLO
To create a PHLO, visit the PHLO page of the Plivo console. If this is your first PHLO, the PHLO page will be empty.
- Click Create New PHLO.
- In the Choose your use case pop-up, click Build my own. The PHLO canvas will appear with the Start node.Note: The Start node is the starting point of any PHLO. It lets you trigger a PHLO to start upon one of three actions: incoming SMS message, incoming call, or API request.
- If you plan to use a dynamic payload — passing values through parameters when you trigger the PHLO from your application — click on the Start node to open the Configuration pane. Under API Request, enter key names for the variables you want to use in your payload — for example, a list of numbers to send an SMS message to.
- Once you’ve configured the node, click Validate to save the configuration.
- From the list of components on the left-hand side, drag and drop the Send Message component onto the canvas. When a component is placed on the canvas it becomes a node.
- Draw a line to connect the Start node’s Incoming Message trigger state to the Send Message node.
- In the Configuration pane at the right of the canvas, configure the Send Message node with a sender ID in the From field. Enter the destination number you wish to send a message to in the To field. Put your message in the Text field.Note: You can define a static payload by specifying values when you create the PHLO, or define a dynamic payload by passing values through Liquid templating parameters when you trigger the PHLO from your application.
- Once you’ve configured the node, click Validate to save the configuration.
- After you complete the configuration, give the PHLO a name by clicking in the upper left, then click Save.
Assign the PHLO to a Plivo number
Once you’ve created and configured your PHLO, assign it to a Plivo number.
- On the Numbers page of the console, under Your Numbers, click the phone number you want to use for the PHLO.
- In the Number Configuration box, select PHLO from the Application Type drop-down.
- From the PHLO Name drop-down, select the PHLO you want to use with the phone number, then click Update Number.

Test
You can now send a message to your Plivo phone number and see how the autoresponder works.
For more information about creating a PHLO application, see the PHLO Getting Started guide. For information on components and their variables, see the PHLO Components Library.
What is MMS Messaging?
Detailed guide to MMS messaging at Plivo including the difference between SMS and MMS and how to get started.
What is MMS Messaging?
When you go out in public these days, few people are interacting with each other — typically, they’re all on their phones. But they aren’t talking — they’re sending GIFs, emojis, and short video clips. This visual content allows consumers to interact with each other and the messaging service that lets you incorporate images, audio, and video into text messages is MMS.
What does MMS mean?
MMS — Multimedia Messaging Service — allows your phone to send emojis, pictures, videos, GIFs, audio recordings, and other non-text content. MMS can be more personalized than a plain text message. While you can send an emoji in an SMS message, you can send a GIF in MMS to amplify the tone of your message.

MMS vs. SMS: Which is better for your use case?
An MMS with graphical elements can be visually engaging for message recipients. Corporate marketing departments have trouble getting potential customers to pay attention to their messages. The visual element that MMS provides can solve that problem. According to Salesmate, “Pop an emoji or emoticon in your subject lines, and your open rates could soar. 56% of brands that use emoticons in that way have higher open rates. It’s something your business can’t afford to neglect.”
MMS has unique strengths for several industries. Consider retail for instance — retailers can use MMS to send coupons with embedded QR codes, or receive product registrations that include images of barcodes or QR codes. We wrote a blog post about how retailers can take full advantage of MMS. Recommended uses include coupons and promotions, personal shopping, product registrations, and branded content. Even if you’re not a retailer, it has ideas you might be able to apply to your business.
You can use MMS for any of the same use cases as SMS. Check out our guide on getting started with SMS marketing for more information.
As MMS is such a personal form of communication, we advise businesses to be thoughtful about when and how they use it. A messaging strategy loses its power when you inundate consumers with irrelevant messages or send messages too often or at inconvenient times, such as when they’re settling into bed for the night.
Plivo’s MMS API
Make sure to work with a high-quality MMS API provider that can provide the features, network, and infrastructure needed to help make your strategy successful. Our guide to choosing an SMS API provider details what you should look for from your SMS/MMS provider. Ultimately you’re looking for an API solution that makes it easy for developers to programmatically send and receive messages, that also leverages the cloud for scalability, and that runs on a global communications network to intelligently and cost-effectively route messages.
The Plivo MMS API lets you send and receive pictures and videos across phone numbers in the US and Canada. Several key features let you easily engage your customers visually.
- You can send and receive MMS messages across the US and Canada via multiple sender types, including long code and toll-free numbers.
- Choose between a variety of multimedia formats, such as image files (JPEG, GIF), emojis, audio (MP3), and video (MP4), for a rich multimedia experience.
- The API intelligently resizes your images to ensure the best delivery across different carrier networks.
- Plivo provides multimedia storage for both inbound and outbound MMS messages for easy access and reuse.
- The API can convert multimedia messages into SMS when you’re sending messages to MMS-incompatible phone numbers.
- Message queuing retries concurrent messaging requests to comply with carrier regulations and offers increased deliverability.
MMS on Powerpack
Plivo’s Powerpack provides a set of features that make message communication at scale more effective and reliable, ensuring that your SMS and MMS messages get delivered at whatever scale you’re sending them, to any country. Powerpack automates all of the complex logic that you would otherwise have to code manually. It’s designed to meet large-scale message throughput and volume requirements. By automatically distributing your overall messaging traffic across a pool of source numbers, Powerpack guarantees that you stay compliant with throughput limits and that your MMS messages get delivered.
Get started with MMS at Plivo
Not sure how to use Plivo for MMS? We’ve written Getting Started guides to sending MMS and receiving MMS for developers who use Node.js, Ruby, Python, PHP, .NET (C#), Java, and Go. And if those aren’t enough, we’ve got answers to several MMS questions in our support portal.
Our competitive pricing starts at $0.0080 for inbound and $0.0160 for outbound MMS messages. Pricing is pay-as-you-go, but discounts may apply to messages sent at higher volumes; you can contact our sales team for higher volume enrollment. Additional carrier surcharge fees may apply to all inbound and outbound MMS usage rates.
Sign up for a free trial of Plivo’s MMS API and automate sending MMS messages to US and Canada phone numbers today.

How to Migrate Your Ruby Voice Application from Twilio to Plivo
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
Migrating from Twilio to Plivo is a seamless and painless process. The two companies’ API structures, implementation mechanisms, XML structure, SMS message processing, and voice call processing are similar. We wrote this technical comparison between Twilio and Plivo APIs so that you can scope the code changes for a seamless migration.
Understanding the differences between Twilio and Plivo development
Most of the APIs and features that are available on Twilio are also available on Plivo and the implementation mechanism is easier as the steps involved are almost identical. This table gives a side-side comparison of the two companies’ features and APIs. An added advantage with Plivo is that not only can you code using the old familiar API/XML method, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo account creation
Start by signing up for a free trial account that you can use to experiment with and learn about our services. The free trial account comes with free credits, and you can add more as you go along. You can also add a phone number to your account to start testing the full range of our voice and SMS features. A page in our support portal walks you through the signup process.
You can also port your numbers from Twilio to Plivo, as we explain in this guide.
Migrating your voice application
As mentioned earlier, you can migrate your existing application from Twilio to Plivo by refactoring the code, or you can try our intuitive visual workflow builder PHLO. If you prefer the API approach, you can follow one of the voice quickstart guides based on your preferred language and web framework. Plivo offers server SDKs in seven languages: Python, Node.js, .NET, Java, Python, Ruby, and Go. For another alternative that lets you evaluate Plivo’s SMS APIs and their request and response structure, use our Postman collections.
How to make an outbound call
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Ruby application to make an outbound call by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to make an outbound call, your PHLO would be this:

How to receive an incoming call
You can migrate an application for receiving and handling an incoming call from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your Voice applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
How to forward an incoming call
You can migrate an application for forwarding an incoming call from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your Voice applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
More use cases
You can migrate your applications serving other use cases too.
- IVR
- Voice-controlled virtual assistant
- Number masking
- Supervisor coaching
- PINless conference
- Conference with PIN
- Voicemail
- Voice alerts broadcasting
- Voice survey
- Dial status reporting
- Screen incoming calls
- Record a call
Simple and reliable
And that’s all there is to migrate your Ruby Voice app from Twilio to Plivo. Our simple APIs work in tandem with our Premium Communications Network. See for yourself — sign up for a free trial account.

How to Migrate Your Ruby SMS Application from Twilio to Plivo
Plivo's SMS API and Voice API enables businesses to communicate with their customers at global scale. Sign up for free now.
Migrating your Ruby SMS app from Twilio to Plivo is a seamless and painless process. The two companies’ API structures, implementation mechanisms, XML structure, SMS message processing, and voice call processing are similar. We wrote this technical comparison so that you can scope between Twilio and Plivo APIs for a seamless migration.
Understanding the differences between Twilio and Plivo development
Most of the APIs and features that are available on Twilio are also available on Plivo and the implementation mechanism is easier as the steps involved are almost identical. This table gives a side-side comparison of the two companies’ features and APIs. An added advantage with Plivo is that not only can you code using the old familiar API/XML method, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo offers one unique advantage: Not only can you code using APIs and XML, you can also implement your use cases using PHLO (Plivo High Level Objects), a visual workflow builder that lets you create workflows by dragging and dropping components onto a canvas — no coding required.
Plivo account creation
Start by signing up for a free trial account that you can use to experiment with and learn about our services. The free trial account comes with free credits, and you can add more as you go along. You can also add a phone number to your account to start testing the full range of our voice and SMS features. A page in our support portal walks you through the signup process.
You can also port your numbers from Twilio to Plivo, as we explain in this guide.
Migrating your Ruby SMS application
You can migrate your existing application from Twilio to Plivo by refactoring the code, or you can try our intuitive visual workflow builder PHLO. To continue working with the APIs, use one of the quickstart guides to set up a development environment for your preferred language. Plivo offers server SDKs in seven languages: Python, Node.js, .NET, Java, Python, Ruby, and Go. For another alternative that lets you evaluate Plivo’s SMS APIs and their request and response structure, use our Postman collections.
How to send an SMS message
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Ruby application to send an SMS message by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to send an SMS message, your PHLO would be this:

How to receive and reply to SMS
You can migrate an application for receiving and replying to an incoming SMS from Twilio to Plivo just as seamlessly, as in this example:
Here again, you can implement the same functionality using one of our PHLO templates. Your PHLO would look like:

For more information about migrating your SMS applications to Plivo, check out our detailed use case guides, available for all seven programming languages and PHLO.
How to send an MMS message
Let’s take a look at the process of refactoring the code to migrate your app from Twilio to Plivo to set up a simple Ruby application to send an MMS message by changing just a few lines of code.
Alternatively, you can implement the same functionality using one of our PHLO templates. For example, if you want to send an MMS message, your PHLO would be this:

More use cases
You can migrate your applications serving other use cases too.
- Two-factor authentication
- Forward incoming SMS
- Delivery reports
- SMS alerts
- SMS marketing
- SMS notifications
- SMS survey
- SMS autoresponder
- Forward SMS to email
- Receive MMS
Simple and reliable
And that’s all there is to migrate your Ruby SMS app from Twilio to Plivo. Our simple APIs work in tandem with our Premium Communications Network to guarantee the highest possible delivery rates and the shortest possible delivery times for your SMS messages. See for yourself — sign up for a free trial account.
It’s easy to get started. Sign up for free.
Create your account and receive trial credits or get in touch with us.